The Power of Reuse was commissioned by Charity Retail Ireland to showcase the incredible work done by our members to support the textile circular economy, promoting reuse and finding a new home for every item possible. It explores the challenges that the sector faces due to fashion overconsumption and overproduction, but also celebrates the joys and benefits of choosing pre-loved clothing. And finally it shows a way forward, highlighting how forthcoming policy changes might lead the way to consumer and producer behaviour change, and to supports for the textile circular economy.
This film was produced by Shelly McLoughlin of Shell McMedia, who travelled the country meeting and interviewing Charity Retail Ireland members and sector stakeholders. Thank you to our members, sector colleagues and customers who contributed.
The making of this film was supported by the Government of Ireland’s Circular Economy fund.
